Welcome to my Blog about using signage to promote business in Hobart Tasmania
I am going to use this blog to showcase our work and help promote the businesses that we do work for each week.
It will be regularly updated with information about our customers, what they do, and how we helped them solve their signage problems.
I hope you enjoy and feel free to let me know what you think!
Director, Smart Signs Hobart
New Branding for Papergrass
Boutique branding for Papergrass of Sandy Bay
Smart Signs Hobart recently delivered a complete rebranding of Papergrass, a fashion boutique situated in arguably the best retail position in town, with stunning results.
The well known Sandy Bay fashion icon was certainly in need of a signage makeover. We worked closely with the owners Fran, Juan and Tracy to create a new business image that would reflect the quality of their clothing range.
The task included designing a new logo and repainting the entire shop front, including the commanding fascia. We chose a dark grey with a hint of navy for the background, for a smart and strong feel, and real presence.
The lettering, which is finished in an attractive metallic silver, was especially created for a simple, stylish, strong and modern look. A vibrant autumn-orange flick brings to life and completes the design.
Juan mentioned they were thinking of using the slogan ‘First in, best dressed.’ We suggested simplifying it and going with simply ‘best dressed.’
The new branding was then followed through with high quality business cards and price tags, using thick card stock with a stylish matte and cello glaze finish.
To complete the Papergrass branding, we also created and installed
Last week we added to the Papergrass signage with these sale signs, using the same lettering and autumn-orange used in the logo.
The busy intersection sees a lot of passing traffic but in winter peak hour can be dark and gloomy, and we needed a bright solution.
The Smart Signs Hobart team came up with using translucent vinyl on Corflute sign sheets, so the signage could be illuminated by the already existing ambient shop lighting.
Just another example of the extra mile Smart Signs Hobart goes in helping our customers get more from less!
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Smart Signs Hobart 0421 333 905