For a cafe and catering company, such a the Red Velvet Lounge, car signage is a great affordable way to make locals aware of their business and services. People with similar interests tend to group up. This mobile platform of advertising will bring your advertising message directly to your target audience instead of waiting for them to accidentally find your sign.
For the Velvet Lounge we used High Definition digitally printed vinyl for the logo as it is a very detailed illustration with lots of colour variation. Then we matched up the colours for the vinyl lettering to colours already present in the logo, this way you get a consistent design, which is important for people to see your sign as a whole and it makes it easier to read.